JOHN LEWIS Principles of marketing Free Essay Example, 1000 words

The principles are power, purpose, profit, customers, members, the community and business relationships. The main intention of the partnership is the ultimate happiness of its members. Also, power/authority in the organisation is shared among three governing arm: the Partnership Board, the Partnership Council and the Chairman (John Lewis n. d, p. 1). The group intends to make adequate profit from its trading to prolong its commercial life, fund its constant expansion and share out profits each year to its affiliates, and to permit it to embark on other activities steady with its eventual goal (John Lewis n. d, p. 1). The organisation aims to deal truthfully with its clients and safeguard their trust and loyalty through providing exceptional choice, service and value (John Lewis 2013, p. 4). The organisation intends to carry out all its dealings with courtesy and integrity and to honour thoroughly every business deal. Finally, the organisation intends to comply with the spirit and th e law and to add to the happiness of the areas where it functions (John Lewis n. d, p. 1). Antecedents That Formed John Lewis Marketing Principles The story of the John Lewis Partnership shows someone that building a successful business is all about sacrifice and determination. We will write a custom essay sample on JOHN LEWIS Principles of marketing or any topic specifically for you Only $17.96 $11.86/page